Project Brief
CozyNest Retreats is a boutique hospitality startup offering unique and luxurious vacation rentals and retreat experiences. The brand is built on providing a haven for guests to relax, recharge, and create unforgettable memories. As a full-time brand designer, I led this project in all its forms: logo, colors, design concepts, branding, art direction, campaigns, and package designing gift kits.
CORE VALUES
Logo Design
The goal was to create a unique logo that incorporated the different values of CozyNest. We wanted to stray away from the literal representation of a Nest while keeping a sense of peace and relaxation. We leaned into the freedom aspect of retreats/vacations and the company's nature and serene theme.
Logo forms
A logo is a brand's visual essence, and adaptability is crucial. It must effortlessly adjust to various mediums, sizes, and backgrounds while maintaining its impact. An adaptable logo reflects a brand's capacity for change while staying true to its core identity, making it invaluable in branding and design.
Locations' moods inspire the color palette of Cozynest. Experiences and memories were a core part of what the photographic representation of the brand would be.
Mood - Tone - Inspiration
A mood board is a visual compass for a project's direction, and its adaptability is essential in a dynamic creative process. It encapsulates a project's essence and its potential to evolve. An adaptable mood board seamlessly transitions across different design phases and styles, ensuring continuity and inspiration.
Communication campaigns
In-store and out-of-home billboard and sign campaigns.
Business cards influenced by the values, moods, and tone of the brand.
Items used and created for social media use in many forms, including animations.
Apparel and various goodies. They can be offered at in-person stores, or online. They can be part of influencers' media kits, or gifts for loyal clients.
