The Brand
Orange is a leading telecommunications brand in Africa, providing mobile, internet, and fixed-line services to millions of customers across the continent. I worked with Orange to create branding items to promote their new mobile offers. We used local dialects to promote the offer in the region. It was fascinating to see how using language that resonated with the local community could make such a difference in the success of our campaign. We were thrilled with the final result, which looked great and helped spread the word about Orange's new mobile offers.
In the end, we used our mockups and adapted them. We wanted to offer more goods (boxes, lanyards) to convey our message to our client. This would allow them to further develop the events and projects, giving uniqueness to each instance. We also worked on pamphlets that would stick to the theme and be easily read and comprehended while respecting Orange's charter design rules.
