Project Brief
Spa services offer a way to escape the stresses of daily life and create a sense of relaxation and luxury, even in the comfort of your home. By providing an experience that mimics the pampering and indulgence of a high-end resort or spa, users can travel to tranquility and rejuvenation without ever leaving their houses. My goal was to create the brand's identity from the ground up.
Core Values
1. Relaxation and rejuvenation
2. Self-care and wellness
3. High-end luxurious experience, Exclusivity, and personalized attention
4. Trained and highly skilled professionals
5. Quality products and services
6. Comfort and convenience
Typography
The typography chosen for a luxury brand is of utmost importance as it plays a significant role in establishing its identity and perception. Our choice of typography for our luxury spa reflects our commitment to providing an exceptional experience for our clients. The clean and modern font we selected conveys a sense of calmness and relaxation while maintaining a sense of class and refinement. We need to create an environment that is visually appealing and enhances our clients' overall experience.
Colors
When selecting colors for a branding project, there are a variety of factors that may influence the decision. In my case, I chose specific colors based on these considerations, as well as the overall message and values of the brand.
Sand-like Beige: A sand-like color can be a good brand color because it can evoke feelings of warmth, relaxation, and natural beauty.
Light Teal Blue: Teal is a good brand color because it is a unique and versatile color that can convey a sense of calmness, trustworthiness, and sophistication.
Darker Gold: Dark gold can be an excellent color for a brand because it can evoke feelings of luxury, elegance, and sophistication.
Light Grey: Light grey can be an excellent color for a brand because it can evoke feelings of neutrality, calmness, and simplicity.
Digital Branding
An omnichannel approach for your business, with both an app and website, provides a seamless experience for customers to switch between platforms without disruption. This can increase satisfaction, loyalty, and revenue while also providing valuable insights into customer behavior and preferences for better marketing and sales strategies.
Product Branding
When branding luxury products, there are several critical choices to consider. First and foremost, it's essential to establish a brand identity that aligns with the values and aesthetics of the luxury market. This may involve creating a logo, color scheme, and visual style that conveys a sense of sophistication, elegance, and exclusivity.
